Vu All Subjects Assignment Quiz GDB Handouts Available here
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Dear Students
In this post we are providing you MGT211 Quiz-3 Solution Fall 2022(lec).
Open date feb 1, 2022
Close date feb 3, 2022
MGT-211 Quiz files 3
____is the combination of a product’s qualities and
features, its price, the way it is promoted and said, and the places at which
it is sold:
Marketing Mix
In which stage of product life cycle, marketers
reduce the price due to more competition and spend money on research and
development.
Maturity
New and revised products may be tested through:
Marketing research
A good service, or idea consisting of a bundle and
tangible attributes that can satisfy consumers is called a:
Product
At which stage of the product life cycle would a
company consider the design of product versions for different segments as part
of its product strategy?
Introduction
In which stage of product life cycle, few
manufactures are in the market and sale is very low:
Introduction
There are really only two ways to collect primary
data for a marketing study:
Observation and asking questions
Star electronics sales TV of different styles, color
TV, black & white TV, different sizes of screen. It is called:
Product line
In which stage of product life cycle, marketers will
introduce innovations in the product to keep their sales high:
Decline
_____is the typical sequence of changes in demand
for a product that occurs over time.
The product life cycle
At of the following except____are considered to be
correct statements about marketing research.
With market research, the chance product development
will be able to create a product consumers want to buy increases.
Rimsha wants to buy jewelry due to upcoming Eid
festivals; she buys it after comparing price and quality from different jewelry
shops; what type of consumer goods she buys:
Specialty goods
When a company targets a particular group of
customers because of their need for its product, it can be stated the company
has identified its_____
Marketing plan
In which stage of product life cycle, sale of the
product increases but competition is low
Growth
Spreadsheets, database and word processing software
are all types of:
Application
software.
The product life cycle describes the stage a new
product goes through in the:
Marketplace
ABC organization feels that their product is being
sold in big cities only. They conduct the research that how to increase sale in
small cities and rural areas. It is called?
segmentation Research
In the introduction phase of the PLC a typical
marketing communication objective would be:
Use advertising and sales promotion to end users to
create product awareness.
Marketers / researchers use some technique to deduce
some meaningful information from collected data. It is called?
Data analysis.
In which stage of product life cycle, a large number
of manufactures and marketers enter in the market?
Maturity
All of the following except____are consider to be
correct statements about marketing research.
Marketing research is geared to uncover unmet
consumer needs.
A market researcher wants to know about the number
of Suzuki (Mehran) cars passing from Jinnah Avenue, Islamabad from 8 am to 9am
on coming Monday. S/he can achieve his/her objective by using which of the
following:
Observational Research
At the Growth stage of the product, the product is
known as___.
Star
An item consumed in one or a few uses is called a:
non-durable
good
Star AC claims that their AC cooling capacity is 15
centigrade but customer complain that it is not working as per their statement.
After that Star AC conducts the research which is called?
Product Research.
In which stage of product life cycle, marketers earn
more profit due to less competition, small number of manufactures and high
sales:
Growth.
____is used to cover long-term expenses such as
assets.
Debt Financing.
In the marketing research process the 1st step is to
define the problem followed by:
Collection of data.
Awais buys the shoes from Ravi shoes. After 4 months
he evaluates that shoes cannot be used more due to low quality and he decides
the next purchase from any other shop; which of the following his behavior
falls in?
Post purchase decision.
Sources of marketing information are categorized
into two groups- what are they?
external sources, internal sources.
At which stage of the product life cycle would a
company consider the design of product version for different segments as part
of its product strategy?
Introduction
Sohail buys the tooth paste from nearby store from
his home, what type of consumer goods he buys?
Convenience goods.
Which technique is applied at problem identification
stage?
Observational Research
Relationship of cause and effect is called?
Experimentation.
the obtaining and investing funds by the firm is
determined by the
Finance function
FFC advertised on Geo TV, after 6 months it felt
that its advertisement was not properly watched by farmers then it advertised
on Radio and PTV which was fruitful. It is called?
Promotion Research
Sheraz Beverages develop a new soft drink. They
offer free soft drink to VU Students during exam days at Shadman Campus,
Lahore. It is called
Product testing.
Consumer goods are purchased by:
Ultimate consumers.
Customers claim we did not receive product on time.
Organization conducted the research and found that it was fault at supplier
end. It is called:
Distribution Research
There are really only two ways to collect primary
data for a marketing study:
Observation and asking questions.
If any organization takes its product to the market
and sees what are the customers comments about that product it is called:
Product
research
When researchers need in depth information about
anything; then they use?
Observation
ABC industry evaluates that “will our new product
give us proper profit and is idea workable”? it is called:
Business analysis
At the maturity stage of the product, the product is
called as_____.
Cash cow
During the introduction stage of the PLC, sales
gradually increase and:
profit is minimal
There are really only two ways to collect primary
data for a marketing study:
Observation and asking question.
A firm can charge a higher price without losing its
customers if it does not have much
competition
Which of the following is the most important
determinant of a firm’s value?
earnings
A distribution channel represents the path of a
product from a producer to:
Consumer
In which of product life cycle there is highest
level of sales but per unit profit decreases
Maturity
Which of the following stage is considered as the
last stage of any product and at this stage the
will disappear from the market?
decline stage
Processing of data into numeric is called:
Data Collection
Sheraz Beverages sends new developed soft drink in
market for sale and advertises if an different media: it is called:
Commercialization
Dividing the total market into smaller parts is
called?
Market segmentation
A product can be:
all of the
given
Management, marketing and finance are key parts of
a/an:
Business plan
A customer’s need escalated to a motive under which
of the following conditions?
seeking satisfaction
When organization plan that who will be their
customers; it is called:
Market Targeting
____ involves long-term, value- added relationships
developed over time with customers and suppliers.
Relationship Marketing.
In the marketing research process the 1st step is
also to define the problem followed by:
Collection of data.
At the Growth stage of the product, the product is
known as____.
Star
Super Asia manufactures washing machines, bikes,
A.C, and refrigerators. It is called:
Product Mix
DSS Stands For:
Decision Support System
A consumer will initiate a buying decision process
if;
Marketing and non-marketing
Dividing the market on the basis of area, climate
and cultural values is called?
Geographical segmentation.
in which type of research methods; there is need of
mediator, who mediator, controls and coordinates the activities:
focus group
Thanks everone